Cell phone marketing

Sofialys designed and developed a complete mobile marketing platform that makes it possible to design plug and play promotional campaigns via cell phones: wap web publishing, coupons, games... One of the main objectives is to make it possible to set up and manage opt-in contact databases linked to CRM functions and SMS/MMS/wap push message campaigns. This platform has been used by the SFR PromosLive service for 3 years.

• Our mobile marketing platform makes it possible to design and carry out your cell phone campaigns that are tailored to your marketing issues by using all the mobile technologies: wap push, MMS video, SMS/MMS push, wap Gallery service, 2D code, bluetooth.
• This platform offers communication links to mass media: web, radio, tv, advertising.
• From your mobile marketing campaign, you can create and manage databases and optimize your CRM in order to establish customer loyalty.
• Broadcasting indicators are provided for each campaign: Click rate, number of displays in real time, average number of exposures per visitor and per day...

• A true co-pilot in your mobile marketing strategy, our objective is to provide the neccessary data and arbitration for your strategic decision making. To that effect, we assist and advise you in creating and positioning your medium offer. We provide training to your sales team on mobile issues.

SFR PromosLive now represents 14 active customer paths including promotional links, games with quizzes, cell phone discount coupons or content downloads, over 635 000 subscribers with a subscription cancellation rate below 0.5%.

• The SFR PromosLive service was launched in 2003 by Sofialys and showcases the best smart ideas and promotional offers from major brands.
• This lasting success is notably a result of alerting campaigns that are targeted and personalized according to user habits.