Paris, 9 December, 2009 - Sofialys, the leading mobile advertising specialist today announced the launch of the Mobile Adbox for Agencies, its open ad serving and ad management solution for media agencies.

The company, one of the leading mobile ad server solution providers in Europe since 2005, has opened up the new version of its mobile ad server to media agencies.

The usage of mobile internet has almost quadrupled across most of the European market over the last 18 months and consequently, there are more opportunities for brands to communicate with end-users. As a result, an increasing number of media agencies have been looking for the right solution to integrate mobile as part of their customer’s marketing mix.

According to Julien Oudart, VP Sales & Marketing at Sofialys: “Big advertiser budgets are in the hands of media agencies, therefore the ability of those agencies to manage campaigns through an easy-to-use and high-performance ad server is one of the keys to industry development. Our experience shows that brands and agencies are eager to embrace the mobile advertising opportunity, they just require the right tools to plan, target and report on campaigns in order to start spending more of their resources on mobile media”.

The Mobile Adbox for Agencies not only manages all campaign publication, it also gives the agencies the ability to amend the planning and forecast the available inventory for an upcoming campaign, to target and track according to user profile, location, country, handset and type of site/application for each and every advertiser customer.

The Sofialys ad server also guarantees the connection to the top existing web ad servers so that agencies can manage all their web and mobile campaigns from one single tool.