Sofialys, the leading French mobile advertising agency has reinforced its technological expertise with the launch of ads for the iPhone through its ad-server, the Mobile Adbox. Several leading providers of applications and widget solutions have already selected SOFIALYS to insert relevant ads into their iPhone inventory.

Mobile Adbox, the Sofialys ad-server, now supports the insertion of multiple iPhone advertising formats such as banners and text ads into mobile Internet, SMS, video and other applications such as Widgets. From now on, publishers and advertisers will be able to leverage the tremendous opportunity that the iPhone represents and forecast, create, target and report in real-time on mobile advertising campaigns through the Sofialys Mobile Adbox ad-server. Sofialys has signed agreements with a number of publishers and application developers in order to grow the inventory available and offer advertisers the reach they require.

According to Florent Pitoun, CEO of Webwag: “We screened the best ad-servers in the market and quickly realised that Sofialys offers the most advanced tools to help advertisers and publishers like us achieve our advertising ROI targets. Not only is the Sofialys mobile ad-server robust and simple to use, but it can also support new inventory types such as iPhone Widgets very easily.”

Sofialys has also initiated discussions with a number of communications agencies and operators across several European markets and clearly positions itself as the leading ad-server to monetise any future and existing iPhone inventories.

The launch of this new version also comes with an automated market place that will ease the process for publishers to sell their inventory and advertisers to buy advertising space online.

Mobile Adbox has gained the trust of operators, publishers, advertisers and various other key players in the mobile advertising value chain across France and Europe. Sofialys believes that the launch of iPhone advertising combined with a mobile ad market place will accelerate the development of the mobile advertising ecosystem.

Mokhtar Bouchelaghem, CEO of Sofialys concludes: “Our ad-server is the most complete on the market and for us to be able to offer iPhone ads across all inventory types is essential. We continue to create the tools that will help both publishers and advertisers fully engage with the mobile as a mass media.”

About Sofialys – www.sofialys.com
Headquartered in Paris, Sofialys is a supplier of mobile marketing and advertising solutions for operators, publishers and advertisers. Since its creation in 2002, the company’s unique goal has been to work with key players of the value chain in order to facilitate the creation of a new ecosystem where the mobile phone will become a mass market media.
Sofialys helps a growing number of operators and publishers monetise their mobile inventory by delivering direct marketing, display and search advertising campaigns. The Sofialys ad-server currently serves over 150m impressions per month across Europe, Asia, Middle East and the US.
Sofialys also supports communications agencies and leading FMCG brands such as Marmara, Budget, Elle and Gemey Maybelline in the development and execution of their mobile strategy.