Sofialys has introduced a unique performance-based advertising network to optimize the advertising of all properties.
Our Optimization Wizard optimizes the ad serving based on highest bids and click through rates, to maximize publishers ads revenue.

 

 

Every time a user access your site and a request is made to our  mobile ad server, our optimization wizard lookes across all ad sources – Sofialys, external sales partners, buying agencies and pick the highest yielding ad against a number of possible criterias:  CPM, CTR, Premium brand vs Low-end brand.